This post highlights 6 Online Business Mistakes to Avoid if you must be success in your online business.
If you can avoid all these mistakes then you are very close to succeeding in your online business.
Mistakes to Avoid When Starting Up an Online Business
1. Failure to conduct proper research
Research is very important to the success of any business. It is from research you can build a good feasibility study to determine how a successful project or business idea can be achieved. Most people neglect research and dive into any online business they presume is lucrative and end up failing.
2. Choosing money over success
Always make success your number one priority when venturing into any online business. Once there is success then money will definitely be made. If you choose “money” over “success”, you might end up very disappointed and give up if the online business does not yield as much income as you expected on a short term. There is also a very high tendency of failure.
3. Lack of Interest and passion
Most people want to become a news or entertainment blogger just because of the fame and affluence of some entertainment bloggers such as; Linda Ikeji, Uche Eze, Stella Dimoko and so on without having passion for it. Compare a person who has no interest in news but owns a news blog with someone who loves sports and owns a sport blog; who is more likely to succeed?
4. Not knowing your target audience
knowing your target audience is very essential before venturing into any online business. Most people who venture into online business do not even know who their target audience are. Some bloggers don’t know who they expect to read their blog; some online stores do not know the specific people they want to sell to; likewise some forums don’t know who and whom should contribute on their site. It is only when you know your target audience that a strategy can be developed and applied to achieve your goals.
ALSO READ: 14 Ways To Make Money Online In Nigeria
5. Copy and paste
This is mostly common among bloggers, they copy each others content sometimes without proper reference which is very bad for Search Engine Optimization. If you are involved in or guilty of this, you will be ranked very poor on most search engines especially on Google Search.
Try to make your post as unique as possible. If you must copy, try to make some changes. You can use online plagiarism tests such as Copyscape, Quetext or Plagiarisma to check the originality of your content before posting.
6. Not building a mobile friendly website or blog
Reports has shown that about 80% of Nigerians browse the web via their mobile phones, even when they have a laptop, most still prefer to make use of their phone to browse the web. Also, web developers now insist on building mainly responsive web design, this is because they will like their design be competitive and look attractive on mobile too.
It will be a very big mistake not making your website mobile friendly because it will discourage people from visiting your site.